our latest success stories


finding car shoppers with dynamic automotive Facebook Advertising

planet dodge case study

Automotive inventory ads for prospecting deliver the most relevant ad in News Feed to people who have looked at a specific car on a dealer’s site. The ads pull images of those cars from the dealer’s vehicle inventory (uploaded to Facebook).

Kala Marketing Group tested a new approach for Planet Dodge. For 30 days had run two tests with Facebook ad campaigns. Test A and B both used the conversions objective in Ads Manager and targeted a lookalike audience based on its existing customers. But test B targeted a broad audience, allowing dealers to reach people who are shopping for cars both on and off the dealer’s website, helping them reach more prospective customers.

After 30 days the results showed the automotive inventory ads for prospecting with a broad audience was the best approach for prospecting.

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