For ten years in a row, email generates the highest ROI for marketers. Email marketing generates for every $1 spent, email marketing generates about $38 in ROI and gives marketers the broadest reach of all the channels available to them. If done in an effective way, email marketing is simply the best bet for business growth.
Email is the preferred communication channel.
For many, social networks are a personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they’re there to see photos and updates from people they know and care about.
Email, on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel. Studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
“Consumers who receive email campaign spend 83% more when shopping”
We ensure your campaigns reach active and high-quality leads while targeting your audience and providing you with email metrics. Our experts will design and run your complete email experience to help you attract new customers and keep them coming back for more.
Our email marketing services are build to deliver results:
Email marketing strategy
The first thing our agency will do is develop an email marketing strategy for your business. KALA will research your audience and determine who will be the best audience to target. We will then develop a content strategy. And finally, we will determine when emails will be sent.
The next thing our agency is create a strategy to develop your email list. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
Website call to actions
This will help you convert your website visitors into email subscribers. Typical website call-to-actions include website pop-up forms, sidebar forms, and more.
Advertising Campaigns & Newsletter
Our newsletters design will reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.